Independent analyst · Advisor · Host

The product lifecycle is being rewritten.

I make sense of the companies, technologies, and decisions changing how physical products are designed, simulated, manufactured, and sustained.

Michael Finocchiaro
35+years inside engineering software
30K+followers on LinkedIn

Experience forged inside

AI across the
product lifecycle.

The most consequential AI story is not a single copilot. It is the rewiring of the decisions, data, and feedback loops that turn an idea into a physical product.

I follow that transformation across the complete lifecycle—and separate the durable signal from the industrial hype.

  1. 01Design
  2. 02Simulate
  3. 03Make
  4. 04Operate
  5. 05Learn

One perspective. Four ways into the work.

Current work

Research, data, and conversations for the people building, buying, and investing in the future of engineering.

01Market intelligence

ThreadMoat

Structured intelligence on the companies reshaping engineering software and Industrial AI.

Explore the intelligence
02Independent publication

DemystifyingPLM

Deep research on the history, strategy, architecture, and AI-driven future of PLM.

Read the research
03Interview series

AI Across the Product Lifecycle

Candid conversations with the founders and operators putting AI to work across engineering and manufacturing.

Listen to the series
04Industry roundtable

The Future of PLM

Unscripted debates with the people redefining PLM, product data, and the digital thread.

Watch on YouTube

“AI is not replacing PLM. It is exposing every place where PLM was held together with Excel and goodwill.”

Michael Finocchiaro

01Data before systems.

02Context before automation.

03Evidence before hype.

Independent since 2022

About Michael

Industry history,
translated for what comes next.

Michael Finocchiaro is an independent industry analyst, consultant, and advisor with more than 35 years inside engineering software. His career spans IBM, Hewlett-Packard, PTC, and Dassault Systèmes.

Today he works across the startup, investor, software-vendor, and manufacturing communities—connecting market history with the emerging reality of Industrial AI.

Strategy · Speaking · Briefings

Better Call Fino.

Looking for an independent read on an engineering-software market, startup, product strategy, or the impact of AI across the lifecycle?