Independent analyst · Advisor · Host

The product lifecycle is being rewritten.

I make sense of the companies, technologies, and decisions changing how physical products are designed, simulated, manufactured, and sustained.

Michael Finocchiaro
35+years inside engineering software
30K+followers on LinkedIn

Experience forged inside

AI across the
product lifecycle.

The most consequential AI story is not a single copilot. It is the rewiring of the decisions, data, and feedback loops that turn an idea into a physical product.

I follow that transformation across the complete lifecycle—and separate the durable signal from the industrial hype.

  1. 01Design
  2. 02Simulate
  3. 03Make
  4. 04Operate
  5. 05Learn

One perspective. Four ways into the work.

Current work

Research, data, and conversations for the people building, buying, and investing in the future of engineering.

02Independent publication

DemystifyingPLM

Independent analysis, buyer's guides, and a working glossary covering PLM, CAD, MES, simulation, Industrial AI, and the digital thread.

Read the analysis
03Interview series

AI Across the Product Lifecycle

Candid conversations with the founders and operators putting AI to work across engineering and manufacturing, with full searchable transcripts.

Explore the episodes
04Industry roundtable

The Future of PLM

Unscripted expert panels with the people redefining PLM, product data, and the digital thread.

Watch on YouTube

“AI is not replacing PLM. It is exposing every place where PLM was held together with Excel and goodwill.”

Michael Finocchiaro

01Data before systems.

02Context before automation.

03Evidence before hype.

Independent since 2022

About Michael

Industry history,
translated for what comes next.

Michael Finocchiaro is an independent industry analyst, consultant, and advisor with more than 35 years inside engineering software. His career spans IBM, Hewlett-Packard, PTC, and Dassault Systèmes.

Today he works across the startup, investor, software-vendor, and manufacturing communities—connecting market history with the emerging reality of Industrial AI.

What I am
working on.

  1. 01

    Back from the show floor

    Publishing the industrial AI interview series recorded at IMTS in Chicago and the Ignition Community Conference in Sacramento.

  2. 02

    Reading the buy side

    Working through who actually purchases from industrial-software startups, how expansion really happens, and what predicts an acquisition.

  3. 03

    Extending the 2026 buyer's guides

    Adding to DemystifyingPLM's independent guides across PLM, CAD, CAM, MES, simulation, BIM, SCM, EAM, and IIoT.

  4. 04

    Recording The Future of PLM

    Roundtables on configuration management, engineering and manufacturing BOMs, and whether AI belongs on top of broken PLM.

Strategy · Speaking · Briefings

Better Call Fino.

Looking for an independent read on an engineering-software market, startup, product strategy, or the impact of AI across the lifecycle?